skip navigation

Plan for Tomorrow

Live for today

Live for today

Let us help you plan for the future.

Our Firm

We are a full-service financial firm committed to helping people pursue their financial goals. We offer a wide range of financial products and services to individuals and business owners. We believe you will be better able to identify your goals and make sound decisions to help reach them by our providing sound financial information.

Frank E. Cannon, CFS®

President & Founder
Financial Consultant

Asset Guardian was founded  in Conroe, Texas by Frank Cannon. Frank has been assisting clients in the financial services industry for more than 20 years and values the issues relating to each of their stages of life. In 1985, he began his career in the financial field working for a firm in downtown Houston, Texas. Through his dedicated time and experience working with his clients, Frank's main focus remains on seeking asset preservation and customizing conservative portfolios that fit the needs of his pre-retirement and retired clients. Frank holds several licenses as well as the distinguished, Certified Fund Specialist designation. He also partners with other professionals in the legal, medical, and accounting industry to complement his client’s estate planning needs. Frank is a licensed insurance agent.



Bobbi Jo Cannon


With many years of administrative management experience, Bobbi, Frank's wife, is responsible for the day-to-day operations of Asset Guardian, LLC. Most importantly, with regards to customer service and in line with theAsset Guardian's mission statement, she promotes to the firm’s staff the importance of delivering a level of customer service that exceeds expectations. In addition, Bobbi maintains the regulatory and compliance records required by the SEC, which also includes conferring with auditors on a routine basis. Finally, the financial and accounting functions for Asset Guardian is also included with her many tasks. Outside the office, Bobbi enjoys family time and many sporting activities.

Renee Winberry

Client Service Specialist

Reneé has worked in the accounting and finance field for the past 25 years. Reneé graduated from Conroe High School and Sam Houston State University with a Bachelor’s of Business Administration degree in Finance. Renee enjoys working with the clients and is there to assist with many facets of the business.  Reneé lives in Conroe with her husband, Marc, and their two daughters, Taylor and Sara.

Christy Hayes

Chief Compliance Officer

Christy, Frank's youngest daughter, is the newest addition to the Artesa Financial Group team. Many of you have probably already met her as she has now been working for our firm for five years now having begun in January 2013. She joined our team after interning for two years and working to complete her degree at Texas A&M University. In December 2012, she completed her studies and graduated from Texas A&M University with a Bachelor of Science in Economics with a minor in Business. Christy has been immersed these past years into all aspects of our business, and currently she is working as our Chief Compliance Officer. Christy maintains the regulatory and compliance records required by the State, which also includes conferring with auditors on a routine basis. . In addition, she has completed her Series 65 to become a registered investment advisor with our firm. Christy's favorite things are spending time with her husband James and daughter Scarlett, cooking, crossfit training, and enjoying anything outdoors.

Check the background of this financial professional on FINRA's BrokerCheck
Check the background of this financial professional on FINRA's BrokerCheck